The traditional model of Marketing is broken
The time of big brands at big retailers with big omni present campaigns is over. In the new model of Marketing, small and more agile brands with personalised content are conquering the hearts of consumers.
Challenges of FMCG companies
People work in silos, whereas cross functional, lean teams are winning.
There is often not enough specialist knowledge for the new digital era. Consumer insights, creativity and data & tech have to work hand in hand to unlock real opportunities.
Real time consumer learning isn’t applied. Iteration cycles are too slow, the content isn’t relevant enough for consumers.
What we do @GoDo
GoDo is your Marketing Incubator. We act like a mobile Marketing unit and deliver everything end to end.
At GoDo, we develop and tighten brand and product proposition,
define the consumer personas & their journeys,
create data driven content for the right channels
and launch in E Com as a pilot.
With this integrated & real time learning approach, we can pivot until the mix is perfect. With consumer centric products and content, optimised within five months.
New model of Marketing
We are an incubator not an agency
We are a partner, your extended project team.
We are consumer centric
We get real time feedback from the people who really matter, our consumers.
We work real time
The flow never stops. We work real time. We do, we learn, we pivot.
We operate like a start up
We are a small taskforce to be truly agile and speedy. We don’t work in a black box but we share our learnings.
The GoDo Marketing Incubator
Consumer & Business
- Full market analysis
- Definition of personas and consumer journeys
- Brand proposition and storytelling
- KPIs & business case
Content & Media
- Data driven content model including asset creation
- A/B testing
- Influencer partnerships
- Hyper targeted media buying
Commerce & Data
- Test shop set up, customer care and maintenance
- Content delivery
- Data driven Marketing testing
- Data analytics and iteration
The GoDo Incubator Results
Route to market strategy
- Final brand and product proposition
- Target group definition
- Channel strategy
- Updated business case with real life input
Content & media strategy
- Strongest performing creative assets
- Optimised messaging strategy
- Influencer recommendation and PR approach
- Targeting and media buying
- SEO optimised content
- Tested performance marketing tools
- Consumer feedback on product & shop set up
- Optimised content for landing & campaign pages
With those results as input you are ready for a full E Com or bricks & mortar launch
The lean GoDo Team
GoDo is not an agency, but a partner. We lead E2E launches for digital brands, from proposition to E Com launch. We work real time, we constantly learn and adapt. Until we have the perfect launch strategy and mix.
At GoDo, the consumer is at the heart of everything we do. We take constant feedback, learn and optimise the assets. With that approach we can deliver real consumer centric, engaging content.”
GoDo operates like a start up. We are a lean team and hire from an open talent pool, perfect for the specific tasks.”